Building brands inside complex businesses, through constant evolution.
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J.P. Morgan Payments
The world’s money, in motion
Making institutional trust feel contemporary.
Microsoft · Copilot+ PC
Life, brightened
The first words of a new category.
Microsoft · Windows 11
More than useful
Giving Windows emotional range.
Microsoft · Phone Link
Between devices
Designing the feeling of continuity.
Xbox
Wanted, not sold
Launching the Xbox One X like a streetwear drop.
A finance trained brand leader who builds the systems, teams, and stories behind the products and institutions people trust.
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